Bringing "Every Day, Every Way" to Life for Alexia Admor NYC

Alexia Admor NYC, a contemporary fashion brand known for chic, medium-priced dresses, wanted to bring their tagline — “Every Day, Every Way” — to life through a dynamic visual campaign. The goal was to showcase the versatility of their collection in a way that would resonate with the modern, style-conscious woman and reflect the energy of New York City.

Flux Media’s Jason stepped in to co-direct and spearhead the creative vision behind the campaign. Drawing from the brand’s NYC roots, Jason crafted a three-part fashion film concept that followed a day in the life of a stylish city girl and her friends as they transitioned from casual daytime moments to glamorous Manhattan nights — all in Alexia Admor dresses.

The storyline reflected the tagline perfectly, positioning the dresses as essentials for every occasion. From model casting to location scouting (a beautiful Long Island mansion), Jason handled the production logistics and collaborated closely with the videographer on storyboarding and visual direction. The shoot took place over one spring day, capturing the vibrant lifestyle of NYC with crisp, cinematic flair.

To build momentum and engagement, the three-part film series was strategically released across all of Alexia Admor’s social platforms, one per week. A long-form cut of the trilogy was featured on the brand’s homepage, giving customers a full narrative experience and tying it into the broader brand story.

While the campaign was primarily focused on branding, it had a tangible impact on the bottom line. The featured styles saw a marked lift in sales, proving the power of storytelling to drive conversion — not just awareness.

🎥 Successfully visualized the brand’s tagline through a stylish, narrative-driven fashion film series

📲 Boosted engagement across social channels with a staggered release strategy

🛍️ Drove a notable sales increase for featured dress styles

🌟 Reinforced Alexia Admor NYC’s identity as a go-to for versatile, contemporary fashion

Through visionary direction, detailed planning, and strategic rollout, Flux Media helped turn a tagline into a lifestyle. This campaign became one of the most successful brand moments in Alexia Admor NYC’s history — a testament to the power of aligned storytelling, smart production, and a deep understanding of the fashion audience.