Building Aux Privé — A Fashion Brand from the Ground Up

When Aux Privé approached us, they were more than a fashion idea — they were a bold vision in need of structure, identity, and momentum. With plans to establish themselves as a premium streetwear and lifestyle retailer in the heart of Manchester, they needed everything from a brand voice to a digital storefront — and a strategy to break into the UK fashion scene with authority.

We began by developing a sleek, urban-inspired brand identity that blended premium minimalism with accessible fashion. We defined a style-savvy, digitally native audience: 18–34-year-olds who valued independent brands, modern aesthetics, and cultural relevance. This guided every touchpoint — from tone of voice to product curation.

Working closely with developers, we helped design and structure one of the first-ever eCommerce websites launched on Magento 2 in the UK fashion space. We brought the Aux Privé experience to life with a mobile-optimized UX, product-rich design, and integrated analytics for future growth.

We secured wholesale relationships with cutting-edge clothing brands like NICCE London, Bellfield, Peregrine, and Happy Socks, positioning Aux Privé as a curated destination for emerging streetwear. These alliances formed the backbone of both eCommerce and in-store collections.

Aux Privé made a bold entrance into the industry circuit, appearing at top-tier trade events including PURE London and Jacket Required. We designed custom-built trade fair booths, promotional materials, lookbooks, and brand kits — ensuring the brand stood out in a crowded arena.

We launched and managed Meta (Facebook & Instagram) advertising campaigns focused on high-conversion product drops, seasonal sales, and retargeting strategies. Simultaneously, we managed influencer collaborations with local fashion creators and micro-influencers to create lifestyle content and social buzz.

To drive repeat traffic and loyalty, we built out a robust email marketing strategy — from welcome flows and product announcements to exclusive discounts and editorial content. These campaigns were key to cultivating a dedicated, returning customer base.

To merge the digital and physical brand experience, we helped Aux Privé plan and execute pop-up shops in key UK cities, offering curated selections, in-person community building, and local brand discovery — all supported by digital promo and geo-targeted advertising.

- One of the first Magento 2 fashion retail builds in the UK
- Successful brand launch with consistent retail growth
- Partnerships with 4+ major fashion brands
- Email open rates consistently over 30%, with high CTRs
- Footfall growth via pop-ups and social activation
- Brand visibility at leading fashion trade shows

Aux Privé is now recognized as a rising name in UK fashion — thanks to a 360° brand and marketing approach. From tech to trade shows, we helped them move from startup to standout.