Transforming Caparica Peles into Portugal’s chief moto shop

Caparica Peles approached Flux Media with a bold vision: to evolve from a warehouse-style reseller into a standout Portuguese motorcycle gear brand. Their existing WooCommerce platform was holding them back—clunky, hard to manage, and far from user-friendly. Migration to Shopify was essential, but posed major challenges, particularly around product volume and operational complexity. With over 1,000 SKUs (plus variants), syncing inventory across supplier platforms and third-party logistics (3PL) services required meticulous planning and execution.

We began by redefining the brand’s visual identity and online presence—elevating Caparica Peles from utilitarian to premium, without losing its roots. Working closely with the team in Lisbon, we translated their goals into a sleek, modern Shopify store that delivered both function and style. Migrating from WooCommerce required careful product mapping, SKU cleanup, and integration setup with their logistics providers to ensure real-time sync and seamless fulfillment.

To accommodate both Portuguese and English audiences, we carefully managed content translation throughout the site build and marketing rollout, ensuring that brand messaging resonated clearly in both languages.

Once the Shopify site launched, we backed it with a robust Google marketing strategy—including search and display campaigns centered around seasonal motorcycle trends and must-have gear. We also built out targeted social media efforts on Facebook and Instagram, tailoring messaging to each platform's core demographic while staying aligned with the brand's new identity.

The combined strategy helped Caparica Peles connect with a younger, style-conscious audience without alienating long-time customers who valued performance and practicality.

🚀 Successful migration from WooCommerce to Shopify without downtime or product loss

🧩 Over 1,000 SKUs seamlessly integrated with supplier and 3PL platforms

💡 Fully bilingual brand presence created across web and social platforms

📈 30% increase in site traffic within the first 60 days post-launch

🛍️ Conversion rate improved by 45% due to user-friendly design and streamlined checkout

📊 Paid search and social campaigns delivered strong ROAS by targeting key seasonal demand

Caparica Peles is no longer just a gear supplier—they’re a destination brand for Portuguese riders. Flux Media helped them level up with a stunning Shopify site, a sharp digital strategy, and the operational backbone to support growth. By bridging languages, platforms, and audiences, we helped turn their business into a sleek, scalable brand ready to lead the pack.