Elevating Plant Vault’s Marketing & E-Commerce Performance

Plant Vault needed to strengthen their marketing efforts and streamline their e-commerce platform to increase customer spend and improve conversion rates. While already operating across multiple channels, their website’s checkout experience lacked optimized features to maximize cart value. Additionally, they wanted to expand advertising beyond organic reach and bolster their wholesale business growth.

Our team stepped in to build a more robust, integrated marketing initiative. We enhanced their multi-channel operation by refining digital campaigns and streamlining the website checkout process. Key optimizations included:

• Implementing in-cart add-on recommendations to suggest complementary products during checkout
  
• Defining strategic upselling and cross-selling opportunities to increase average order value
  
• Introducing in-cart promotions such as “buy more, save more” offers, encouraging customers to spend more
  
  

On the advertising front, we launched targeted Meta ad campaigns with a laser focus on the affluent rare plant buyer demographic in the Upper Crest area. Our approach combined:

• Acquiring new visitors through precise audience targeting
  
• Retargeting recent site visitors, especially those who hadn’t returned within 7 days but had shopped in the last 30 days
  
  

These efforts drove consistent ROAS averaging between 3:1 and 4:1, a strong indicator of campaign efficiency and profitability.

• 💻 Streamlined checkout process increased average cart value through effective upselling and cross-selling
  
• 📈 Meta advertising campaigns consistently delivered strong returns on ad spend (Average 4:6 ROAS)
  
• 🎯 Retargeting strategy successfully re-engaged recent visitors, boosting repeat purchases
  
• 🌿 Marketing communications expanded to the wholesale segment, supporting growth initiatives
  
• 🛒 Ongoing support for wholesale expansion, including driving new partnerships with major marketplaces such as Walmart and Target
  
  

Flux Media’s targeted optimizations and strategic marketing campaigns helped Plant Vault not only improve online sales performance but also expand their wholesale footprint. By combining technical website enhancements with sharp audience targeting and multi-channel marketing management, we empowered Plant Vault to thrive in a competitive rare plant market and scale with confidence.