Revitalizing Reesey Shaw Curatorial’s Digital Presence

Midway through the project, Flux Media stepped in to overhaul Reesey Shaw Curatorial’s website and digital strategy. The site lacked effective SEO implementation, and social media efforts were heavily concentrated on Instagram, limiting audience reach and engagement. The project faced challenges in meeting timelines, aligning stakeholder objectives, and capitalizing on potential growth opportunities.

Taking charge of SEO, we implemented comprehensive meta titles and descriptions across all pages, significantly improving search visibility. Collaborating closely with web developers, we resolved technical issues promptly, ensuring the project remained on track and deliverables were met on time.

We identified critical improvement areas and new opportunities through detailed analysis. Consulting on marketing strategy, we expanded Reesey Shaw Curatorial’s social media presence to include Pinterest, LinkedIn, and Facebook, diversifying their audience reach beyond Instagram.

Through in-depth target market research, we recommended increasing posting frequency to three times weekly—adding weekend posts to enhance consistency and engagement. We worked intimately with the CEO to align her vision with the development team and broader business goals, crafting a meticulous teaser campaign ahead of the hard site launch.

To refine the platform, we designed and facilitated a curated focus group of art industry elites. Their targeted feedback and questionnaires informed ongoing website improvements.

Additionally, we supported the CEO in sourcing, hiring, and building a team aligned with her strategic objectives. We redefined social media strategy, pruning Instagram followers to focus on artists, galleries, and relevant demographic audiences, sharpening the brand’s messaging and community.

🚀 Full SEO overhaul with optimized meta titles and descriptions across the site

🔧 Seamless project management ensured timely resolution of technical issues and milestone delivery

📊 Expanded social presence beyond Instagram to Pinterest, LinkedIn, and Facebook

📅 Increased social posting cadence improved reach and audience engagement, especially on weekends

👥 Curated focus group provided actionable insights driving continuous website refinement

🤝 Strategic team building aligned talent with company vision and growth plans

📈 Project realigned and thriving, positioning Reesey Shaw Curatorial as a pioneering online gallery led by a seasoned curator with over five decades of experience

Flux Media’s comprehensive intervention transformed a stalled project into a flourishing digital presence. By blending SEO expertise, strategic marketing, meticulous project management, and thoughtful community engagement, Reesey Shaw Curatorial is set to lead its unique niche in the international art world, leveraging the legacy and vision of its founder, Reesey Shaw.